Iris worldwide Indonesia uses its dynamic and creative approach to raise awareness for a village slum in Jakarta.
As Christmas fast approaching the thoughts of most readers turn to gifts and downs. But as the menacing gray clouds start to gather more frequently over the skyline Jakarta is a reminder to 9.6 million residents of the capital who, as the holiday season, the rainy season is on us, too. While some will complain that this increase comes Macet or sometimes the pavement slippery to many small villages, it brings far more serious concerns, because they are fighting to keep their homes being destroyed each time it rains.
independent creative agency, iris around the world Indonesia, have seen the devastating effects of the frequent rains in the slum village next to their office; affectionately known as Banana Republic, due to its location in the middle of a banana plantation. Every year during the rainy season, the river bite next to the village floods, causing immense damage to their homes and livelihoods. In anticipation of these devastating rains, iris works with the community and entered the village on Airbnb. For $ 10 a night, guests have the opportunity to stay in the village and experience a very different side of Jakarta - the perfect Christmas gift for those looking for a unique gift. The money raised will then be used to clean the clogged river and insulate homes against the rains.
Although the listing on Airbnb mentions that "your room is comfortable and simple" and joking that customers "will not be offered a three course dinner" the real message is less jovial. 50% of the population of Indonesia are still living in poverty on less than $ 2 a day. The purpose of the list is to raise awareness of the devastating impact of these rains frequently and encourage people to make a difference.
Technical Advisor (Creative Head) of the iris in the world Indonesia, Keat Soh said: "It is heartbreaking to see residents struggling to cope with floods . The worst is that everyone knows it will happen all the time, yet no one will do anything. So rather than sitting on our dry funds lamenting the injustice of it all from the comfort of our designer office, we want to fund an effort to help eradicate the problem. Hopefully, the publicity would also highlight their plight to a national audience. So we have done our job as advertisements, with a conscience. "
The list can be found at https://www.airbnb.com/rooms/1254243 and will be regularly updated to show how the money raised is to help the village.